Set up your Google Search Console account

 The second tool we think is essential to set up is Google Search Console. We recommend going through all steps, and you will be all set! In brief, these are the steps you’ll need to follow:

• Create or sign in to your Google Search Console account.
• Click ‘Add a property’ under the search drop-down.
• Enter your website URL in the box and click ‘Continue’.
• Verify your website — within the Yoast SEO plugin; you can easily copy and paste the meta tag to make it work.

After connecting your website to Google Search Console, it will start collecting data about the performance of your website.

7.3. Other useful tools

Of course, there are plenty of other valuable tools to get insights into your website and find SEO opportunities. Everyone has their favorite tools, so it’s important to start playing with different tools to find out what tool brings you what you need most.

There are all-in-one SEO tools that give you a complete overview of your performance, and there are more in-depth tools that give you more specific data. Think about site speed tools, duplicate content tools, analysis tools, keyword research tools, etc.

Some tools we use besides Google Analytics and Google Search Console:

Microsoft Clarity

Microsoft Clarity is another tool that provides valuable insights into the behavior of your website’s visitors. Its features, such as the session replays or the heat map, can help you understand how your audience interacts with your website. That information is precious if you want to improve your site’s user experience! On the Microsoft Clarity dashboard, you’ll also find information on session counts, total users, page view details, etc.

Microsoft Bing Webmaster Tools

Within the Source/Medium section of Google Analytics, you can see what percentage of your traffic is coming from Bing. When this is a sufficient amount of traffic, you might want to create a Bing Webmaster Tools account. Microsoft Bing Webmaster Tools is the Google Search Console variant for Microsoft Bing. It shows you your site’s health and performance in the Bing search results.

Semrush

Semrush is another internet marketing and SEO suite that does incredible stuff. In addition, Semrush powers the related keyphrase feature in Yoast SEO. Thanks to this feature, you can easily find powerful keyphrases to rank for.